What was Facebook’s most disruptive killer strategy to dethrone Myspace and become one of the most dominant players on the Internet? Some credit Facebook’s success on their superior platform, tools, options and apps, while others blame Myspace’s demise on their lack of innovation, corporate culture and focus on serving advertisers rather than their members after their acquisition by Newscorp. However, the most overlooked secret ingredient to Facebook’s success is no other than a top-level domain extension.
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